A place of the most conspicuous consumption, you might call it the embodiment of South Korea's one percent. That's seven percent of the entire country's GDP in an area of just 15 square miles. The neighborhood is the home of some of South Korea's biggest brands, as well as $84 billion of its wealth, as of 2010. Gangnam, Hong said, is a symbol of that aspect of South Korean culture. The emphasis on heavy spending, coupled with the country's truly astounding, two-generation growth from agrarian poverty to economic powerhouse, have engendered the country with an emphasis on hard work and on aspirationalism, as well as the materialism that can sometimes follow.
South Koreans have been living on credit since the mid-1990s, first because their country's amazing growth made borrowing seem safe, and then in the late 1990s when the government encouraged private spending to climb out of the Asian financial crisis. There are nearly five credit cards for every adult. average just before the sub-prime crisis was 138 percent). In 2010, the average household carried credit card debt worth a staggering 155 percent of their disposable income (for comparison, the U.S. One of the first things Hong pointed to in explaining the video's subtext was, believe it or not, South Korea's sky-high credit card debt rate. I don't expect much from K-Pop to begin with, so the first 50 times I heard this, I was just like, 'Allright, whatever.' I sat down to look at it and thought, 'Actually, there's some nuance here.'" "In fact, when you asked me about the satire element, I was super skeptical. "Korea has not had a long history of nuanced satire," Adrian Hong, a Korean-American consultant whose wide travels make him an oft-quoted observer of Korean issues, said of South Korea's pop culture. That message would be awfully mild by American standards - this is no "Born in the U.S.A." - but South Korea is a very different place, and it's a big deal that even this gentle social satire is breaking records on Korean pop charts long dominated by cotton candy. But I spoke with two regular observers of Korean culture to find out what I was missing, and it turns out that the video is rich with subtle references that, along with the song itself, suggest a subtext with a surprisingly subversive message about class and wealth in contemporary South Korean society. That alone makes it practically operatic compared to most K-Pop.
Most importantly, in Jesus name! Check the video out! Enjoy!įor all questions, bookings/inquiries, email subscribe us!ĭisclaimer: We do not own this song, it belongs to its rightful owners.I certainly didn't, beyond the basics: Gangnam is a tony Seoul neighborhood, and Park's "Gangnam Style" video lampoons its self-importance and ostentatious wealth, with Psy playing a clownish caricature of a Gangnam man. May their marriage life stay sweet forever and increase with age. We would like to send our blessings to Mr. The MV was shot in different place in Hong Kong, such as Stanley and Central.
#OPEN GANGNAM STYLE MUSIC VIDEO PROFESSIONAL#
Especially thanks the friends of Michael & Annie for the performance in the video and the professional film production crew! The dance of Gangnam Style gave the team loads of fun and happiness. This music video is made to express Michael’s love and the lyrics are about his promise to Annie. Michael, the groom-to-be, would like to give a big surprise to his fiancée - Annie on the wedding banquet. Congratulations to Annie Mui and Michael Chan!
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